Meet our industry-leading team.
David has been involved in Direct Sales for nearly two decades. As an independent distributor, David reached the top levels of two Direct Sales companies in the wellness space and has been ranked among the highest-paid distributors in the world. His experience in the field gave him a passion for helping people succeed and an understanding of how to do so, which was essential in creating the elements of what has made the Hülsa opportunity so compelling. He is regarded as an inspirational leader, public speaker, and sought-after trainer with the respect of his peers. David brings a wealth of experience, insights, and enthusiasm from the field to the corporate team.
Co-Founder, Chairman of the Board
Julian entered the cannabis space when the California market opened for legal recreational use. As the Founder of Coastal Holding Company, he saw the opportunity to build a retail-oriented cannabis company that set the standard in quality products, customer service, and community engagement. Coastal now owns and operates several retail stores throughout California. His experience building Coastal highlighted the need in the cannabinoid space for quality, trustworthy cannabinoid products without THC. Thus, Hülsa was born. Julian brings passion, energy, and business acumen – along with a deep understanding of the cannabis space – to the team.
Josh is a lifelong cannabinoid enthusiast with over a decade of cannabis and CBD expertise. Josh notably has been a front runner in the legal cannabis industry since 2009 when he entered the space by co-founding and building the Native Roots brand from the ground up to become one of the largest and most recognized legal marijuana production and distribution companies in the world. Josh continued from Native Roots to have ownership and personal involvement in 38 dispensaries, and multiple cultivation and manufacturing operations across North America where he employs over 1000 people.
Dr. Jenelle Kim
Chief Formulator and Educator
As Founder and Chief Formulator of JBK Wellness Labs, Dr. Kim continues the medical history of her family and furthers the understanding of medicine and the human mind and body. Dr. Kim completed extensive training in East Asia under some of the most respected doctors in the field of Oriental Medicine and is the custodian of her family’s proprietary Bi Bong® formulas. Dr. Kim’s extensive knowledge of herbal medicine allows for a unique perspective on the understanding of hemp and cannabinoids, and their effect on well-being. Dr. Kim is the first woman in her lineage to steward the Bi Bong® formulations and brings a wealth of knowledge and product formulation expertise to Hülsa.
Executive Vice President of Sales
Joe made a name for himself in the Direct Sales industry in 2007 when he achieved the rank of Black Diamond and quickly became one of the top ten income earners in a billion-dollar company. Licciardi’s leadership in Direct Sales created a multi-million dollar income for himself and his family while assisting thirteen individuals in creating their own seven-figure incomes, and dozens of additional individuals in creating healthy six-figure incomes as well. Throughout his journey, Licciardi learned the power of implementing proven systems that were designed for duplication and success. He brings that knowledge and his infectious enthusiasm to our Brand Partners as he gives them the tools of success necessary to achieve any goal with Hülsa.
Advisory Board Member
Jeff has owned or been on the executive team of 5 Direct Sales companies for over thirty years. His leadership has resulted in numerous awards and recognition from record-breaking growth, to MLM Startup of the year. As a result of his leadership, hundreds of thousands of promoters have joined the companies he represented which have resulted in phenomenal revenue and success. Included in Jeff’s history is his role as CEO of the first Direct Sales company in the CBD space. Since then Jeff has served as a highly sought-after consultant for his deep understanding of Direct Sales and sound counsel for companies looking for growth.